Variable Data Printing
Foamex board is a versatile material that can be used for printing variable data to connect with customers on a personal level. With Foamex board printing, variable data printing (VDP) services are offered to create thousands of unique print items that have a different message, image or graphic for each recipient. VDP is also known by a variety of other names, such as variable information printing (VIP), variable imaging (VI), and sometimes variable data publishing. The possibilities for personalisation and customisation with VDP are endless, and Foamex board is an excellent choice for this type of printing.
Things you can print with VDP
- Personalised messages
- Mailing addresses
- Branch-specific addresses & contact details
- Targeted content for each market demographic or region
- Unique vouchers, discount codes & offers
- Staff headshots, local photography & other images
- Sequential numbering & verification codes
- Personalised URLs & QR codes
How does variable data printing work?
Foamex board printing services for variable data printing involve starting each print run with a “static” artwork design template and a set of unique data, such as lines of text, images, and design elements, that will be printed onto each product. With digital printing software, both the static artwork and variable data are printed simultaneously onto each individual item. This eliminates the need to manually create multiple variations of the artwork, as the software generates them automatically. Therefore, variable data printing on Foamex board is a highly efficient and convenient method for creating customised and personalised prints.
What do I need to set up a VDP print run?
Preparing your artwork for variable data printing on Foamex board is a straightforward process. At the minimum level, you require a static artwork design file that includes all the design elements that will remain consistent across every printed item. Additionally, you need a spreadsheet document saved as a CSV file with listings for all the unique data that you intend to print. With these files, the variable data printing software can merge the static artwork design with the unique data to generate a personalised and customised print for each individual recipient. The simple process of setting up artwork for variable data printing on Foamex board makes it an accessible and efficient method for producing personalised prints.
What if I want to print unique images on each item?
Printing variable images on Foamex board is a hassle-free process. To do this, add each image’s file name within your database, and send a folder file with all your image files along with your static artwork file and database file. Once the files are received, the variable data printing software merges the static artwork with the image files and unique data to generate customised prints with variable images. With this simple process, variable data printing on Foamex board is an excellent option for producing customised prints with variable images quickly and efficiently.
If you have any trouble, our experts are always happy to help – just drop us a line.
How can I specify how VDP elements are arranged on my print design?
When placing an order for variable data printing on Foamex board, you can leave a note at the checkout or use placeholder text or graphics on a separate layer in your InDesign, Photoshop, or Illustrator file. This ensures that the VDP elements are separate from the rest of your design. After receiving your files, we’ll send you a digital proof of the design, indicating where the VDP elements are placed and how they’ll appear in the final print. If any adjustments need to be made, simply inform us, and we’ll make the necessary changes before printing. This service ensures that the final product meets your expectations and is precisely what you envision.
If you are unsure about variable data or have any questions then call us on 023 8087 8037 or email us.